I'm still uncertain why my target demographic is specifically made up of urban children, tweens and teens. I'm still waiting to hear back from the Park Rangers about which photos are available to me as well. But I've been looking at materials and aesthetics that I thought might be considered traditionally appropriate for this client, so they are listed below.
Slightly twisted: Poked Studio produces graphics best described as youth-oriented graphics that have been given a subversive edge. For today's cynical youth:
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Reacting to Urbanity: French graphics house E5 produced this infographic-heavy video for Royskopp a few years ago. I thought that contrasting the mechanical sameness of everyday urban life with the wonders of natural solitude might make for a memorable interactive experience.
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The incumbent: Michael Schwab. Virtuoso with gouache. Need we say more?
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Constructivist meets humanist: I've always liked Doug Fraser. He renders massive, tangible forms that are still warm and personal. Sort of a counterpoint to Mr. Schwab, above.
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Aesthetic Apparatus: Nothing says event graphics like silk-screening or letterpress. Always liked this firm's work.
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Minisites: I didn't look at as many minisites as I should have. But I love the tone and responsiveness of the Mini Cooper site, which spawned this mini-site. Find out what your car fun footprint is (get it, carbon footprint?):[link]
Hopefully a well-placed phone call tomorrow will get me some demographic targeting information that I am looking for from the NPS.
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