Audience Persona Redux: At The Tipping Point

In last week's class, we discussed the shortcomings of the personas I had built. Specifically, these personal models were sub-optimal due to the fact that none of them seemed to have any particular inclination to participate in the Muir Woods Summer Solstice event. The point of the persona development was to necessarily locate and define those individuals who were at the tipping point of the attendance process, or at least close enough to the gravitational pull of the outer reaches of the purchase/buy-in funnel that they would be an easy "get."



So it looks I missed that part the first time around. I listened to a few chapters of Malcolm Gladwell's The Tipping Point audiobook, and tried to use his three categories of people who are most likely to spread an idea to the point of marketplace acceptance. He lists Connectors, Salesmen, and Mavens as these categories, and hopefully it will become obvious which of these characteristics my new set of personas are associated with, either as these types of people or the kind to follow their influence.