The act of securing commitment to attend a national park is far more open-ended than trying to get someone to buy a new car. I keep comparing my experience map to that of Mitsubishi that was shown in class, just to get a grasp of how aggressive I need to be at every stage (and even if there need to be multiple stages) of engagement. After all I'm really only involved in the production of the mini-site, though how people get there and what they do once they arrive are fully in my purview. I'm trying to integrate a small printed brochure, mini-poster or sticker element to close the end of the spiral tighter. Maybe it's unnecessary. Gotta give that a little more thought. More TK.
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